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Booztlet uses their newsletter to create desire and interest through new collections and special deals sent to subscribers, as well as improving their on-site experience through direct access to their weekly campaigns. As of writing, it accounts for half of the company’s sales, making it a crucial part of their marketing strategy. The strategy for the newsletter is even more ambitious in the long run, aiming to introduce more personalized campaigns and on-site interactions for subscribers down the line. In either case, it plays—and will continue to play—a major role in Booztlet’s marketing strategy in the foreseeable future.
Booztlet tackles the mid-range price segment, so a big part of their sales revolve around special offers, discounts, and deals. At first, they ran weekly campaigns on their site, including special deals and discounts that all of their visitors had access to. While they had a positive impact on sales, these campaigns did little in terms of customer retention. To use them to their full potential, Kim Vile turned them into incentives for signing up to the company’s newsletter, by making them exclusive to subscribers. In doing so, he created a “low-key loyalty membership.”
Over these three years, Booztlet’s massive growth has taken the company by storm. In fact, their current predictions place Booztlet as a growth driver for the entire company, over the next three-to-five years. This makes maintaining and accelerating growth a top priority for Kim Vile, Boozt’s E-Commerce Director.
Hanui Ye, Payments & Order Management Director , Boozt
Booztlet turned their weekly campaigns into incentives for signing up to their newsletter, by making the best deals and discounts exclusive to subscribers. They did this in two ways: by sending them newsletters about the latest offers, as well as using cookies on-site to differentiate between new visitors and subscribers. In doing so, subscribers were given access to the discounts immediately, while new visitors were shown the SleekBox below.
With ASOS, BOOZT and Selfridges Group on board, around 100 of their brand partners will now gain access to FASHION LEAP FOR CLIMATE’s full educational programme, industry insights, and opportunities to collaborate with other leading names in the sector. As a strategic partner, Cascale brings 25 new participants from its network into the programme and adds value by leveraging its community of over 300 brands, retailers and manufacturers to raise awareness and drive collective action to reduce environmental impact.
This simple concept proved to be extremely effective, generating leads for Booztlet’s newsletter on their international site, as well as their specific Danish, Finnish and Swedish sites.
FASHION LEAP FOR CLIMATE, launched in 2022 by ABOUT YOU Group, YOOX NET-A-PORTER and Zalando, is designed to elevate the fashion industry's response to the inherent climate challenges it faces. It supports fashion brands to learn how to measure their own carbon footprints and set targets in line with climate science. Scaling the initiative to additional members marks an important milestone in fostering a supportive environment to address the industry’s urgent need for climate action.
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London, UK & Berlin/Hamburg, Germany, 16 December 2024 // Leading fashion and beauty retailers, ASOS, BOOZT and Selfridges Group, join FASHION LEAP FOR CLIMATE as new members, extending the climate education programme’s invitation to hundreds of fashion brands within its combined portfolio. Cascale, a non-profit global alliance, also joins as a strategic partner, offering the programme to select members of its global apparel and consumer goods network.
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Die von den drei Online-Modehändlern About You, Yoox Net-a-Porter und Zalando 2022 begonnene Initiative begrüßt drei neue Mitglieder, und zwar die Mode- und Beauty-Einzelhändler Asos, Boozt und die Selfridges Group. Die globale gemeinnützige Allianz Cascale (zuvor als bekannt) ist als strategische Partnerin beigetreten.
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Fashion climate education initiative co-founded by ABOUT YOU Group, YOOX NET-A-PORTER and Zalando expands to welcome ASOS, BOOZT, Selfridges Group and Cascale
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Durch den Beitritt von Asos, Boozt und der Selfridges Group erhalten nun rund 100 ihrer Markenpartner:innen Zugang zum umfassenden Bildungsprogramm von Fashion Leap for Climate, ebenso zu Brancheneinblicken und zu Möglichkeiten der Zusammenarbeit mit anderen führenden Namen der Branche.